Northern Seafood launching new portal

Northern Europe has enormous natural resources in the ocean with a wide range of species in form of fish and shellfish. With clean and cold water, focus on quota levels and sustainable development, the region supplies the international market with seafood of very high quality.

The Nordic countries share a long historical and cultural background, and the companies operate in a highly competitive market on a global scale. Quality, productivity and innovation are important keywords to ensure their strong market position internationally.

Nordic cluster

With a sea area larger than the entire landmass of Europe, the region and its companies position themselves as natural market leaders in a vast international market. The main goal of the new website from Northern Seafood is to increase the visibility of Nordic companies online. It should be easier to find your way to us sitting here on “top of the world”, and the portal gives an easy access to companies from our region, says marketing director Kathrine Friis Schjetne from Findexa Forlag AS, Oslo. It all started in 2012 with the magazine “Northern Seafood”, where the focus was presenting the region to the rest of the world. The region is famous for its high quality products, supplying the global market in abundance. Communicating why and how the region protect its marine life and fragile ecosystem, is some of the important matters covered by the magazine. Northern Seafood is mainly distributed at all major seafood exhibitions globally.

Our journalists provide information about regional matters and its companies, and we have received positive feedback from the Nordic market and the international reader.

In the digital day and age, a valueadded webpage should be a minimum requirement for any product. The magazine has a wide distribution across the world; you will meet us in America, Europe, and Asia. And the portal will work as a nice enhancement to print.

– Making a combined overview of companies across borders is a complex task, but we have good resources within the industry, giving us a great starting point states Friis Schjetne. Northern Europe has enormous natural resources in the ocean with a wide range of species in form of fish and shellfish. With clean and cold water, focus on quota levels and sustainable development, the region supplies the international market with seafood of very high quality. By Edmund Mongstad northernseafood.no Launching New Portal northernseafood.no Norway was a natural starting point when building our database, so now the mapping of improved company details from the other countries continues. The process of linking companies with products is based upon the CPV-structure. CPV codes have been developed by the European Union, which sets an international standard to the search.

Say you work in Singapore, and have been to a seafood exhibition in Hong Kong where you picked up an edition of Northern Seafood. You read about an exciting company from the high North, their product and new advancement. User pattern indicates you’ll move onto your iPad to do a quick search after the company from the exotic north. The reader gets quick access to the company, easily recognized by their logo and in-depth text, further being able to contact them. With an integrated solution from Google Maps,the company location is indicated on the map, but most intriguing you can get a visual of how it looks like outside the office building of your potential supplier.

Collective gateway

The seafood industry is a large sector exporting products to more than 150 countries, and being able to create a collective gateway to companies within the region is very exciting. By promoting companies with the same high standard, we contribute to improve their competitive advantage in the international marketplace, says Marketing director Kathrine Friis Schjetne, and continues,

It’s always about improved visibility to the sector and what we do up here in the far north. Being able to combine good journalistic work with company information enables us to offer a great entrance for those looking for high-quality business partners from the Nordic region.

Before wrapping it up, Friis Schjetne specifies that the solution has a responsive design and the integration with google maps allows the user to do a “local search”, using GPS coordination to show the companies within your own GPS radius. And for those unable to pick up an edition of the magazine, a digital edition is available online.

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